Content Design Event in London
Attended a content design event in London last night, still processing everything.
Fopé Jegede (Tesco), Shamili Kovvuru (JPMorgan Chase), Dan Evans (Mastercard) and hosted by eleni demetriou shared some really thoughtful perspectives on where the field is heading.
On AI: There’s important work happening around bias and inclusion, making sure AI tools serve everyone, not just some people. We’re learning that AI reflects our decisions, so we need to be intentional about the guardrails we build.
On systems: Content design systems are evolving beyond organization, they’re becoming knowledge bases and governance frameworks. They’re also how we address content debt in a way that makes sense to our teams and stakeholders.
On skills: The work is shifting toward systems thinking, content modeling, and taxonomy. We’re becoming architects of meaning, thinking about scale and structure differently than before.
One thing that stuck with me: when stakeholders bring AI-generated copy, offering them a better system prompt can be a gentle way to show the value of content design.
The future feels like it’s about making AI more human-centered and purposeful, enhancing what we can do, not replacing the human work.
What are you noticing in your work?
