Problem: Michael Kors is a popular store with millions of customers worldwide. Many of these customers have mobile devices and enjoy the convenience of apps. When a customer cannot find what they are looking for in the store, they will go to another store or online.
Situation: Through Interviews and personas I was able to create an iPhone app which allows a customer to find an item they are looking for on their mobile device.
Research: User Interviews. Wireframe testing.
Design: MKBYME app was designed with the person on the go in mind. The app immediately opens to the camera and allows the customer to scan the item they are looking for and finds it within a 100 mile radius of their set location.
Process of Discovery